#62 Emma Rose Cohen, CEO and founder of Final, the company that created FinalStraw
Emma Rose Cohen, 34, is the CEO and founder of Final, the company that created FinalStraw—the world’s first reusable, collapsible straw that raised nearly $2 million on Kickstarter. Prior to launching Final, Emma earned a Master’s Degree from Harvard in Environmental Management and Sustainability and spent four years working in waste minimization at Los Alamos National Laboratory. In the last decade, Emma’s passion for sustainability motivated her to help create a nonprofit called Save the Mermaids, to educate children about the harmful effects of single-use plastics. Emma has also spoken about the harmful effects plastic straws have on the environment on the TEDx stage and in numerous podcasts.
Emma’s love for both the ocean and the mountains has resulted in a semi-nomadic lifestyle—she calls Santa Fe, New Mexico, Santa Barbara, California, and Whistler, British Columbia home. Emma continues to lead Final’s entirely remote team as they develop an entire line of Foreverables™—items designed to replace single-use plastic and last forever. Final launched its second product, FinalWipe, on Kickstarter in March 2020 and has plans to release several additional products, including FinalFork and FinalSpork, later in the year.